Effective March 12, 2014, StackSearch, Inc. adopted the name of its flagship product, Qbox.io. This move was a long time coming and merely formalizes the branding by which our community knows us. Maintaining a separate brand was not only expensive and time consuming, it was also confusing to our customers and potential customers.

How did we get here? At the company’s founding in May 2012, we set out to build an ecommerce product search offering, seeking to solve the problems of slow speed, low conversions, and abandonment for ecommerce companies. Our product was good, and we were able to accomplish some great things with it. This includes being selected as a winner of the 2012 Ark Challenge, which cleared the way for a meaningful investment from some statewide investors, the Arkansas Economic Development Commission, and Governor Mike Beebe’s office. The image above is a T-shirt from that day, complete with our original logo, later teasingly referred to as a “cloud nipple”.

Shortly after we released the product, we noticed two significant problems. First, customers were asking for the data exploration and enterprise search goodness of our Elasticsearch back-end for purposes other than e-commerce. Second, the difficulty and nature of integrating a new product search functionality into an existing system was taking far too long. Asking customers to switch from a functional, albeit sub-optimal, system, is a lot to ask, and so the sales cycle was too painful for a seed stage startup.

Responding to customer desires, we created Qbox in the late spring of last year. We reasoned that creating this product would help us make our case to customers and their developers at the point where they were starting to build their solution, rather than asking them to make a switch. The response was immediate. Within a month, we had built more traction with Qbox than we ever had with the original StackSearch product. Before long, we had more or less shelved the ecommerce product, although we still assist consulting clients in the retail sphere with it.

So, here we are: sunsetting the StackSearch brand, its logo, and its domain. We are changing our email addresses, corporate organization, and social profiles to match the product for which just about every customer knows us. The team is the same, and customers can expect the same great service. Please add us to your address books.